Playmobil maker Horst Brandstätter Group says sales of its toys took a hit in the 2021 financial year, but that isn't slowing what it terms its "ambitious sustainability goals."
Brandstätter Group, which also molds Lechuza-brand garden planters, has set a target to be climate neutral by 2027, with more than $50 million to be invested to help combat climate change. The Zirndorf, Germany-based company says it will have a completely closed loop for its materials by 2030.
"We do not only want to provide children with sustainably manufactured products, but also teach them from an early age how important it is to protect our planet," CEO Steffen Höpfner said in a news release.
Its new Wiltopia-brand toys, set to launch in July with a focus on wild animals from every continent, will be made from an average of 80 percent sustainable material, including post-consumer recycled plastics — with material recovered from scrapped refrigerators — and bio-based plastics.
The focus comes as Brandstätter notes its sales are "down slightly," with expected lower sales in the future due to the impact of the war in Ukraine and the COVID-19 pandemic.
In March, after Russia's invasion of Ukraine, the company said it would stop supplying both the Playmobil and Lechuza brands to customers in Russia, where it had about $10.5 million in annual sales.