A struggling Tupperware Brands Corp. has a new leader as it tries to restructure and improve its shelf life.
Laurie Ann Goldman is a former CEO of OVME Aesthetics, Avon North America and Spanx (which makes a very different type of product line aimed at containing things). She replaces Miguel Fernandez as president and CEO.
"Now is the right time to bring in new leadership, and Laurie Ann is exceptionally well-suited to advance our long-term strategy and accelerate growth," Susan Cameron, chair of Tupperware's board of directors, said in a news release.
While Tupperware has strong name recognition, it has struggled for years against cheaper alternatives. It announced in April that it was at risk of failing and seeking alternatives to its traditional operations that focused on home-based "Tupperware parties."
That has included more direct sales via its own website and through online shopping giants such as Amazon.
Among the newest product lines is one that leans into own history. Its Lessons in Chemistry collection collaborates with the TV series Lessons in Chemistry streaming on Apple TV+. The series (based on a book) is about a chemist, Elizabeth Zott, who becomes a TV cooking show host in the 1960s.