Could one of the world's biggest toymakers be key to explaining sustainable plastics terms?
As part of its financial report for the first half of 2024, Lego A/S provided some specific numbers on its use of mass balance to increase recycled content in its ABS molded bricks. This year, 30 percent of all polymer purchased by Lego was certified mass balance, which translates to an estimated average of 22 percent material from renewable and recycled sources, Karen Laird from our sister paper Sustainable Plastics writes. That's up from 18 percent certified mass balance in 2023.
But Lego has gone beyond just those statistics. On its website, it breaks down what mass balance is, how it's used and what the term means. Or as the company phrases it: "Allow us to pop our technical hard hats on for a moment and explain how it works."
"Our supplier sources both virgin fossil and renewable and recycled raw materials. These are mixed, and then mixed again, to create the material we buy from them. This process is done on a large scale and the material created is supplied to a number of different companies, for many different uses," Lego notes.
The company even provides a brief animated film breaking down the process.
Which may mean that if you're struggling with how to explain mass balance, one good option may be to turn to toys.