An Irish environmental effort wants to turn Valentine's Day from a celebration of love to one all about splitting up.
Clean Coasts, part of Ireland's Department of Housing, Planning and Local Development, has designated the holiday as one to find alternatives to single-use plastics. "Stuck for a last minute #ValentinesDay gift?" the group asks in a social media post. "Why not give your loved one a gift to help them #breakupwithplastic?"
The Dublin Independent noted in a recent story that Ireland is the top plastic pollution producer in the European Union and has the fourth-lowest recycling rate.
"Once again, we're asking people to stop and think how they are using plastic and educate themselves about its impact," Sinead McCoy of Clean Coasts told The Independent. "We now need, more than ever before, to discover ways to move away from the overly convenient individually packaged lifestyle we have adopted and find a way to break up with single-use plastic."