Water bottle refill stations at big events have become a sustainability standard to cut back on single-use plastics. And for eventgoers, it's cheap — just bring your own bottle and fill it again and again from free water stations.
But a new project from water brand Evian at the 2024 Wimbledon tennis championships starting July 1 would charge 5 pounds (a little more than $6) for a QR code fans can print out to access refill stations featuring the mineral water, although they could still access public tap water for free.
That has me asking: Is this about sustainability or just a cash grab?
Evian installed refill stations for players on Wimbledon courts for the 2023 tournament. That may have cut back on some bottle usage among athletes. And I suppose that there's an argument to be made that some of the 500,000 attendees who absolutely refuse to drink tap water could likewise cut back on plastic use through the Evian refill points.
But the site is still selling plastic Evian bottles for anyone who didn't bring their own, a 750-milliliter plastic bottle, priced at nearly 3 pounds. (A stainless steel reusable bottle is priced at 25 pounds, but at least that comes with the QR code, rather than requiring a separate purchase.)