Materials maker Celanese Corp. is going to try its luck in Las Vegas.
The Dallas-based firm will exhibit at CES, the massive trade show held Jan. 5-8, previously called the Consumer Electronics Show.
Officials with Celanese, a leading global supplier of acetal, nylon and other specialty resins, recently took some time to chat with Plastics News about why the company is heading to Vegas: Kara Grasso, global strategy lead, advanced mobility; Rachel Delaurier, business communications leader; and Gabe Knee, marketing manager, advanced mobility.
Q: Why is Celanese exhibiting at CES?
Grasso: Premier customers are now attending or exhibiting at CES. As their partner, we recognize that they see value in the event and are looking for solutions to their latest challenges. We'll be there to support customers by offering insights into material technologies that are validated in our research facilities and with other customers so that there are no obstacles to implementing them and solving challenges.
We're a solution provider in all of the areas covered by CES, and we're committed to supporting these customers at the event.
In addition, this show has innovation at its core. We collaborate closely with customers to foster innovation and move the needle on next-generation projects.
Q: What will you feature at the show?