Elkhart, Ind. — Spearhead Advanced Manufacturing, an industrial sales business started 17 months ago in Elkhart by Chad Root, has changed its name to Root Industrial Sales.
Root also owns the website design, branding and digital advertising firm Spearhead Sales and Marketing, which he started in 2006, in part to promote products of his former employers.
Root has nine years of experience in the plastics industry as a business manager at Fast Heat Inc. in Elmhurst, Ill., and a general manager of cutting dies and thermoform tooling sales at Freeman Co. in Fremont, Ohio.
He said an opportunity presented itself to sell manufacturing equipment in addition to offering marketing services, so he started Spearhead Advanced Manufacturing in May 2019.
"We've been operating as Spearhead until now. It's time to split the industrial sales business off on its own so both firms can thrive while giving clarity to the marketplace about who we are and what we do," Root said in a news release.
The new business identifies industry-leading solutions to help plastics processors and other manufacturing companies overcome challenges and seek new opportunities, the release says.
Root Industrial Sales has direct agreements to represent Fast Heat to sell hot runner controls, mold checkers and cable checkers; Zeiger Industries to sell valve assemblies in Indiana; Great Lakes Machinery & Automation to sell Fanuc robots; Total Solution Industries to sell injection molds in the Midwest; and Filtroil to sell hydraulic oil filtration across the Midwest and in select locations nationally.
In addition, Root Industrial Sales sells Wittmann Battenfeld robots, injection molding machines, extrusion material handling systems and auxiliary equipment in Indiana and parts of northern Kentucky as a subcontractor for Rains Plastics, which is owned by Todd Rains.
Rains worked with Root when he was a manager for Fast Heat 15-years ago.
"When we had the opportunity to bring him on at Rains Plastics to represent Wittmann Battenfeld, I jumped at it because he's one of the best product demonstrators and program managers I've ever worked with," Rains said in the release.
For more information, call 574-606-4243.