Major suppliers, including Robert Bosch and Valeo, will host press conferences during the show's media days, while others will make their presence known with extravagant booths on the show floor. Some companies, including aluminum structures supplier Constellium, will be exhibiting at CES for the first time. Below are some of the technologies suppliers intend to showcase.
Auto suppliers pitch electrification, software capabilities at CES
Inventive displays, advanced e-powertrain tech and new software capabilities will all be on display by suppliers' at CES.
Hyundai Mobis will focus on vehicle display technologies, including its new QL Display. Mobis said the QL Display is the world's first to feature quantum dot technology that enhances color and creates "a more realistic depiction of original colors" on screen, combined with local dimming tech that boosts the contrast between lighter and darker colors to make for "more precise image quality." The system features a 27-inch curved screen that is about 0.57 inches thick, with the ability to slim further down to about 0.39 inches if a customer requests it, Hyundai Mobis said in a news release. The South Korean supplier said its new technology offers a cost advantage over organic light-emitting diode displays, which are similar in terms of performance. It sees an opportunity to gain market share in the premium vehicle display sector and expects to visit automakers in North America and Europe to pitch the technology.
Contintenal will be displaying evidence of its growing software capabilities this year. Its booth will include a vision for a "road-to-cloud ecosystem" and illustrate how the supplier can provide a "full-stack architecture solution" for software-defined vehicles, Continental said on its website. It also plans to show off smart cockpit capabilities and new displays that can help shape the "mobility experience of the future."
The company will also show off new offerings in safety and autonomous driving, including automated valet parking and the logistics related to it, and new results from its partnerships with Ambarella on automated driving systems and with Aurora for self-driving trucking systems.
Forvia's CES message will be all about product developments in electrification, safety, automated driving and cockpit technologies.
Four of the company's technologies were given CES 2024 Innovation Awards, including new lighting technology from its subsidiary Hella and a new software platform for e-mirrors on the side of the vehicle. Forvia, formerly called Faurecia, has plastics molding for a range of its parts, including Hella.
It was also rewarded for its Skyline Immerse Display, which the company called an "innovative pillar-to-pillar display" that boosts safety by reducing distractions for the driver. High-resolution images appear "only when required," helping to boost driver safety, Forvia said in a news release.
Likewise, it was rewarded for its Light Tile technology, which can create a "see-through view" on the door panel when the car is parked and show relevant information if any objects or other risks are detected outside the door, helping to improve safety for passengers, cyclists and pedestrians.
American Axle & Manufacturing intends to use CES to display its capabilities in electrification.
The company will have its electric drive unit for hybrid and fully electric powertrains on display via the Mercedes AMG GT 63 S E Performance hybrid. It will also have its next-generation front and rear e-beam axles on display.
The show represents an opportunity for the driveline supplier to make its pitch to the industry as electrification picks up steam.
"CES is the premier event to showcase the full breadth and depth of our innovative solutions and tell our story to a broad range of customers," American Axle CEO David Dauch said in a statement.
Marelli plans to use its off-site booth during CES to launch two new product development platforms.
The first, which Marelli calls its Lean platform, is "underpinned by a simplified approach to hardware and software design, resulting in fewer parts, reduced weight and less cost than standard products without sacrificing performance," the supplier said in a news release. As part of that, Marelli will exhibit its LeanLight headlight concept, which features 20 percent fewer components than a standard headlamp, and its LeanDisplay, which the company said offers a 40 percent weight reduction over standard displays.
Its second platform, called Advantage, includes market-ready products such as a "connected, virtualized cockpit" that it said can independently upgrade individual features "quickly and easily without affecting existing functionality."
Magna International, North America's largest parts supplier, said it will "showcase its complete vehicle and systems expertise" with its latest technologies in active safety, connectivity and electrification.
The supplier is sponsoring a CES Summit panel discussion on the development of vehicle-to-everything technology on Jan. 9 and will host a press conference at its booth that same day.
Magna's presence at the show comes as it positions itself as a "system partner," able to provide customers with everything from traditional components to sensor technology for advanced driver-assistance systems.
"With expertise across nearly every area of the vehicle, CES presents a great opportunity for us to demonstrate what's possible as we move towards a safer and more sustainable future," Eric Wilds, Magna's chief sales and marketing officer, said in a news release.
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