An anti-plastics group has reached out to National Public Radio to protest advertising from the Association of Plastic Recyclers.
But APR said the ad campaign, which included buys in select markets and on national programming, just recently concluded.
The conflict between the two groups provides some insight regarding perceptions surrounding plastics recycling at a time when plastics, in general, are under increasing pressure.
Beyond Plastics sent a letter to NPR urging the media outlet to drop APR, citing that group's doubts about the trade group and the effectiveness of plastic recycling.
"We believe that telling the public to recycle plastics is a very confusing message because most plastics are not recyclable. We've documented that less than 10 percent of plastics actually gets recycled," said Judith Enck, founder of Beyond Plastics. "Yet a lot of plastic packaging still carries the iconic recycling logo."
"I think plastic recycling causes a lot of confusion," said Enck, who previously was a regional administrator for the U.S. Environmental Protection Agency during the Obama administration.
APR Chief Policy Officer Kate Bailey said her group is frustrated because some environmental groups are attacking plastics recycling when it is widely recognized as being part of the solution to end plastics pollution.
"We are frustrated with some of the environmental organizations trying to undermine the role of recycling in reducing plastic waste," she said. "Every level of government is recognizing that recycling is a critical part of the solution to reduce plastic waste. It's not the only solution. It's part of a comprehensive suite of things," Bailey said.