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January 17, 2020 11:16 AM

Branson to close NY site after 40 years of production

Bill Bregar
Plastics News Staff
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    Branson Ultrasonics is closing a longtime factory in Honeoye Falls, N.Y., south of Rochester.

    Separately, Branson's parent company, Emerson Electric Co., is investing $49 million in a new headquarters plant in Brookfield, Conn., in a project announced last year.

    Branson manufactures welding systems using technologies including ultrasonic, hot plate, spin, infrared, laser vibration technologies and thermal processing equipment such as heat staking.

    For the new Branson headquarters, Emerson Electric purchased a 13-acre parcel in Brookfield's Industrial Park. The site is less than two miles from Branson's existing headquarters in Danbury. Officials expect the site to open by the end of this year. Emerson announced plans for the new headquarters plant in April 2019.

    The new 140,000-square-foot Branson headquarters will house 220 employees, including staff and production employees.

    Most of the work done in the Honeoye Falls plant will be shifted to Branson's Connecticut headquarters, said Emerson spokesman Dave Baldridge. That plant will close by September, he said. Branson filed a Worker Adjustment and Retraining Notification on Jan. 7.

    The factory has been open for about 40 years in the small town of Honeoye Falls. Baldridge said 45 people work there: 19 hourly production employees and 26 salaried employees.

    "Emerson continually reviews and adjusts its operations to remain competitive," he said in an email. "Closing the Branson Honeoye Falls facility was a difficult decision that was necessary to better align our operations to serve our customers in the competitive market for our state-of-the-art plastic joining, metal welding and precision cleaning technologies."

    The St. Louis-based Emerson Electric, a global technology and engineering company, is traded on the New York Stock Exchange. Emerson has owned Branson Ultrasonics since 1984.

    The new headquarters will have modern manufacturing space to house the production and assembly of Branson's engineered tooling, cleaning systems and welding systems. Other features include an expanded laboratory to support new product development, customer applications and technical services, and four demonstration areas to showcase the equipment.

    In late 2018, Emerson bought Ireland-based HTE Engineering Services Ltd., a maker of heat staking equipment.

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