Bunting Magnetics rebrands

As it celebrates its 60th anniversary, magnetic technology supplier Bunting Magnetics Co. has launched a group-wide rebranding, bringing all subsidiaries under the Bunting brand.
 
The supplier of precision magnetic products for the plastic, printing and automotive industries started off as a small company in Chicago, Illinois in 1959.
 
Over the years, it acquired several companies,  which retained their original names, each operating as a “Bunting Magnetics” company.
 
With the major rebranding, rather than having multiple names to differentiate between divisions, each division will be described as Bunting with the name of the location included: such as Newton or Redditch, the company announced 8 Aug.
 
The decision to rebrand was made with the goal of “uniting all companies associated with the Bunting brand under one name, eliminating confusion for customers and establishing the Bunting brand as a world force,” the company added.