Clorox Co., which makes many well-known products aside from its bleach brand, is launching a new wide-ranging strategy that will impact how the company views and uses plastics.
The Oakland, Calif.-based consumer goods firm sees its new Ignite Strategy as a way to expand both sales and profits alongside a set of environmental, social and government (ESG) goals that will impact its packaging choices in the next decade.
Clorox said its "signature" ESG goal is to reduce by half the amount of virgin plastic and paper fiber used in its packaging by 2030.
Another goal is to have all packaging recyclable, reusable or compostable by 2025, the company said.
"We're making bold sustainability and environmental goals," said Linda Rendle, executive vice president — cleaning, international strategy and operations at Clorox. "These are incredibly exciting to us, particularly the first one which is our signature goal.
"We want to remove 50 percent of the virgin packaging we have in plastic and fiber. Fifty percent. That is going to require us to completely reimagine some of our categories. It's going to require us to reinvent parts of our supply chain. It's going to require us to partner with retailers to transform categories," Rendle said during an investors presentation available on the company's website.