Daphna Nissenbaum started her career in compostable plastic with the founding of TIPA Compostable Packaging in 2010 with the goal of providing a practical solution to the plastic waste challenge.
"I was ahead of the curve in recognizing the critical need to revolutionize packaging techniques and minimize plastic pollution globally," she said.
With a bachelor's degree in economics and computer science from Bar Ilan University and an MBA in marketing and entrepreneurship from IDC Herzliya, Nissenbaum's background as CEO of the Caesarea Center for Capital Markets and Risk Management at IDC Herzliya set the stage for her perspective on plastics markets.
"My idea was for flexible packaging to have the same end of life as organic matter, like an orange peel, while maintaining the qualities of conventional plastics that we have come to expect," Nissenbaum said. "Prior to TIPA, the majority of plastic packaging alternatives on the market did not completely fulfill the standards for use on high-end items in both the food and fashion industries."
Nissenbaum said she worries for the environment as she watches the world grapple "with a distinctive dilemma … around recycling being hailed as the ultimate solution to combat the plastic waste crisis."
"Recent research has shed light on the ineffectiveness of recycling, particularly concerning flexible packaging," she said. "It has become clear that relying solely on recycling is not a viable solution."
Meanwhile potential compostable packaging customers are concerned about the transition away from conventional plastic, she said. They wonder if the packaging will look different or perform as well. Nissenbaum's job is to reassure customers that TIPA's compostable packaging can match the performance of traditional plastic packaging, she said.