Skip to main content
Sister Publication Links
  • Sustainable Plastics
  • Rubber News
Subscribe
  • Sign Up Free
  • Login
  • Subscribe
  • News
    • Processor News
    • Suppliers
    • More News
    • Digital Edition
    • End Markets
    • Special Reports
    • Newsletters
    • Resin pricing news
    • Videos
    • Injection Molding
    • Blow Molding
    • Film & Sheet
    • Pipe/Profile/Tubing
    • Rotomolding
    • Thermoforming
    • Recycling
    • Machinery
    • Materials
    • Molds/Tooling
    • Product news
    • Design
    • K Show
    • Mergers & Acquisitions
    • Sustainability
    • Public Policy
    • Material Insights Videos
    • Numbers that Matter
    • Automotive
    • Packaging
    • Medical
    • Consumer Products
    • Construction
    • Processor of the Year
    • Best Places to Work
    • Women Breaking the Mold
    • Rising Stars
    • Diversity
    • Most Interesting Social Media Accounts in Plastics
  • Opinion
    • The Plastics Blog
    • Kickstart
    • One Good Resin
    • Pellets and Politics
    • All Things Data
    • Viewpoint
    • From Pillar to Post
    • Perspective
    • Mailbag
    • Fake Plastic Trees
  • Shop Floor
    • Blending
    • Compounding
    • Drying
    • Injection Molding
    • Purging
    • Robotics
    • Size Reduction
    • Structural Foam
    • Tooling
    • Training
  • Events
    • K Show Livestream
    • Plastics News Events
    • Industry Events
    • Injection Molding & Design Expo
    • Livestreams/Webinars
    • Editorial Livestreams
    • Ask the Expert
    • Plastics News Events Library
    • Processor of the Year submissions
    • Plastics News Executive Forum
    • Injection Molding & Design Expo
    • Plastics News Caps & Closures
    • Women Breaking the Mold Networking Forum
    • Plastics in Automotive
    • PN Live: Mergers and Acquisitions
    • Polymer Points Live
    • Numbers that Matter Live
    • Plastics in Politics Live
    • Sustainable Plastics Live
    • Plastics Caps & Closures Library
    • Plastics in Healthcare Library
    • Women Breaking the Mold Networking Forum Library
  • Rankings & Data
    • Injection Molders
    • Blow Molders
    • Film Sheet
    • Thermoformers
    • Pipe Profile Tubing
    • Rotomolders
    • Mold/Toolmakers
    • LSR Processors
    • Recyclers
    • Compounders - List
    • Association - List
    • Plastic Lumber - List
    • All
  • Directory
  • Resin Prices
    • Commodity TPs
    • High Temp TPs
    • ETPs
    • Thermosets
    • Recycled Plastics
    • Historic Commodity Thermoplastics
    • Historic High Temp Thermoplastics
    • Historic Engineering Thermoplastics
    • Historic Thermosets
    • Historic Recycled Plastics
  • Custom
    • Sponsored Content
    • LS Mtron Sponsored Content
    • Conair Sponsored Content
    • KraussMaffei Sponsored Content
    • ENGEL Sponsored Content
    • White Papers
    • Classifieds
    • Place an Ad
    • Sign up for Early Classified
MENU
Breadcrumb
  1. Home
  2. News
October 28, 2020 11:48 AM

Dow unit says COVID-19 changing the bedding industry

Jim Johnson
Staff Writer
Rubber & Plastics News
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print

    COVID-19 has impacted so many aspects of everyday life that it's no surprise the pandemic also has affected an important part of every night.

    Sleeping.

    Shopping for mattresses, traditionally, is a unique experience. From laying down in front of strangers for a test drive to figuring out how to get the purchase home, consumers make such buys few and far between.

    People also do not think much about mattresses unless they are in the market. But when they are in the market, they think a lot about them.

    As consumers think and make these purchasing decisions, foam mattresses have risen to constitute a significant minority of the market share.

    Along with all-foam offerings, the material is also being used to varying degrees with innerspring designs to incorporate elements of both.

    Regardless of what mattress is ultimately selected, a certain segment of the population has become comfortable with buying their mattresses online without ever touching them. Most of those products, often called bed-in-a-box, are all foam design. But there are some innerspring mattress makers who ship that way.

    "There's a lot of things at play right now," said Ryan Trainer, president of the International Sleep Products Association. "I think, honestly, online bedding is here to stay. Box bedding is here to stay. But I think it's going to level out."

    Trainer recently spoke during a Dow Inc. online presentation for the company's ComfortScience brand that offers polyurethane foam to manufacturers of a variety of products, including mattresses and pillows. He also talked with Rubber & Plastics News by phone.

    "I think that there's a significant amount of the market that is interested in buying a bed without ever touching it before it arrives. But I think there is a larger segment that is not comfortable with that," Trainer said.

    "The whole COVID pandemic has really changed some of those assumptions because it has forced people who would never buy a bed online to break that barrier and start doing that. Is it going to be a temporary thing or not? We don't know," Trainer said.

    Another big dynamic impacting the market is traditional brick-and-mortar retailers venturing online. Online sellers also are finding their way into neighborhood retail.

    "They are becoming omnichannel. All of those distinctions are blurring," he said.

    While COVID-19 has altered the way many people approach life, the association president cautioned about predicting what the future will hold as the economy reopens.

    "It's always dangerous to forecast what the public will do after a major event like the coronavirus crisis. But certainly, the apprehension a lot of consumers have had about shopping online has dissipated with the crisis. Whether that will result in permanent changes or not is still to be determined. ... We know that the consumer is buying a lot more bedding products online, and it's working pretty well," Trainer said.

    "Most retailers are trying to figure out how do they have a physical front door and a virtual front door. They are selling through all channels. I think that's been a good change in the industry to encourage retailers to be looking at all ways that they can help the consumer find the product that's best for them," he said.

    As North America commercial vice president for Dow Polyurethanes, Alan Robinson said the challenges brought about by COVID-19 have had a positive impact on product development time to meet the needs of the market.

    "As we look at the last few months of dealing with COVID, we've seen a couple things change with product innovation and the way we work," Robinson said. "If we focus on some things here at Dow internally that have been impacted by [the pandemic], we look at innovation such as face masks and face shields, gowns for medical purposes, hand sanitizers and even helping folks get set up with doing respirators and doing it rather quickly where we've seen innovation cycles shrink from one year or two years down to a matter of a month or two to get things up and running fast," he said.

    "We've seen partners in the value chain really came to the table with a full transparency on performance and be able to accelerate that innovation pipeline. What we're hoping to do post-COVID is keep that muscle memory, be able to innovate rapidly with our value chain partners, keep that close partnership so we can move along faster in innovation," Robinson said.

    The virus, ISPA's Trainer said, also is having a clear impact on consumer buying decisions. "We're seeing a lot of activity at retail right now, both online and in stores, because of some of the restrictions of getting into historical brick-and-mortar stores," he said. "We're finding that the close rates are really high compared to what they were pre-COVID. Consumers are here to buy, not to shop. Will that be a permanent change in consumer shopping behavior? We don't know. But certainly, there's a lot of interest in buying bedding products, and the numbers are way up," he said.

    "Part of that is due to pent-up demand when the brick-and-mortar retail was closed during March and April. Part of it is also a shift in demand. Many consumers have more disposable income. They are not going on vacation. They are not going out to eat as much," Trainer said.

    "And they are also spending a lot more time at home and trying to figure out how do I make my home more comfortable for me. And fortunately, bedding items are one of those items that many consumers are shopping for right now," Trainer said.

    Trainer indicated during the presentation that mattress replacement rates are increasing as a new generation of buyers comes into the market.

    "We found that younger consumers are prone to replace their mattresses more frequently than older consumers," he said.

    He told the audience ISPA is not sure if this trend is due to older consumers being more frugal or whether this is because younger buyers have a preference to purchase the "latest and greatest" products.

    RECOMMENDED FOR YOU
    Wilbert Plastic Services adjusts to changes with new owner, leadership
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]

    Most Popular
    1
    Plan to extend chemical recycling in Illinois hits roadblock
    2
    Biden sets US goal to replace 90% of plastics with biomaterials
    3
    Redline's ‘outrageous cultural behaviors' retain top employees
    4
    Industry sees Biden bioplastics goal as serious signal
    5
    Trinseo: Equipment failure blamed for latex emulsion leak
    SIGN UP FOR OUR FREE NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Plastics News delivered straight to your inbox, free of charge.

    Subscribe today

    Subscribe to Plastics News

    Subscribe now
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram

    Plastics News covers the business of the global plastics industry. We report news, gather data and deliver timely information that provides our readers with a competitive advantage.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI 48207-2997

    Customer Service:
    877-320-1723

    Resources
    • About
    • Staff
    • Editorial Calendar
    • Media Kit
    • Data Store
    • Digital Edition
    • Custom Content
    • People
    • Contact
    • Careers
    • Sitemap
    Related Crain Publications
    • Sustainable Plastics
    • Rubber News
    • Tire Business
    • Urethanes Technology
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Processor News
        • Injection Molding
        • Blow Molding
        • Film & Sheet
        • Pipe/Profile/Tubing
        • Rotomolding
        • Thermoforming
        • Recycling
      • Suppliers
        • Machinery
        • Materials
        • Molds/Tooling
        • Product news
        • Design
      • More News
        • K Show
        • Mergers & Acquisitions
        • Sustainability
        • Public Policy
        • Material Insights Videos
        • Numbers that Matter
      • Digital Edition
      • End Markets
        • Automotive
        • Packaging
        • Medical
        • Consumer Products
        • Construction
      • Special Reports
        • Processor of the Year
        • Best Places to Work
        • Women Breaking the Mold
        • Rising Stars
        • Diversity
        • Most Interesting Social Media Accounts in Plastics
      • Newsletters
      • Resin pricing news
      • Videos
    • Opinion
      • The Plastics Blog
      • Kickstart
      • One Good Resin
      • Pellets and Politics
      • All Things Data
      • Viewpoint
      • From Pillar to Post
      • Perspective
      • Mailbag
      • Fake Plastic Trees
    • Shop Floor
      • Blending
      • Compounding
      • Drying
      • Injection Molding
      • Purging
      • Robotics
      • Size Reduction
      • Structural Foam
      • Tooling
      • Training
    • Events
      • K Show Livestream
      • Plastics News Events
        • Plastics News Executive Forum
        • Injection Molding & Design Expo
        • Plastics News Caps & Closures
        • Women Breaking the Mold Networking Forum
        • Plastics in Automotive
      • Industry Events
      • Injection Molding & Design Expo
      • Livestreams/Webinars
        • PN Live: Mergers and Acquisitions
      • Editorial Livestreams
        • Polymer Points Live
        • Numbers that Matter Live
        • Plastics in Politics Live
        • Sustainable Plastics Live
      • Ask the Expert
      • Plastics News Events Library
        • Plastics Caps & Closures Library
        • Plastics in Healthcare Library
        • Women Breaking the Mold Networking Forum Library
      • Processor of the Year submissions
    • Rankings & Data
      • Injection Molders
      • Blow Molders
      • Film Sheet
      • Thermoformers
      • Pipe Profile Tubing
      • Rotomolders
      • Mold/Toolmakers
      • LSR Processors
      • Recyclers
      • Compounders - List
      • Association - List
      • Plastic Lumber - List
      • All
    • Directory
    • Resin Prices
      • Commodity TPs
        • Historic Commodity Thermoplastics
      • High Temp TPs
        • Historic High Temp Thermoplastics
      • ETPs
        • Historic Engineering Thermoplastics
      • Thermosets
        • Historic Thermosets
      • Recycled Plastics
        • Historic Recycled Plastics
    • Custom
      • Sponsored Content
      • LS Mtron Sponsored Content
      • Conair Sponsored Content
      • KraussMaffei Sponsored Content
      • ENGEL Sponsored Content
      • White Papers
      • Classifieds
        • Place an Ad
        • Sign up for Early Classified