DS Smith introduces loop ready packaging

DS Smith plc's injection molding business has introduced a new line of "loop ready packaging" options.
 
Launched earlier in May, LRP packaging is intended to be more robust and to be used multiple times before its recycled, London-based DS Smith said in a news release.
 
“Consumers will pay a small deposit on the LRP when making their purchase. Once they have finished with the items, they simply return the packaging and jars to the store for a refund of the deposit,” the company explained. 
 
The process, according to DS Smith, is already automated in many places with a machine that scans the packaging and contents and provides a coupon with a store credit for future purchases. 
 
For the packaging firm, LRPs are “the next logical evolution” from retail ready packaging and shelf-ready packaging.
 
“They deliver a zero-waste option for many of retailers’ most popular products while maintaining affordability, improving convenience and closing the loop to ensure a circular life cycle,” the company added. 
 
The initial products will focus on jars of non-perishable items, but the technology could be rolled out across many more product lines in the future. 
 
“This system has worked successfully with returnable crates for beverages for more than 50 years. It reminds us of the milkman delivering returnable milk bottles. It could work just as well for peas,” said Paul Baeyens, managing director of DS Smith's plastics operations.