When Alexander Dangel set out on his effort to stand out among more than 1,600 exhibitors at Fakuma this year, he knew that business as usual would not be enough. So the managing director and co-owner of mold maker Gollmer Formen GmbH set out to create a product made on-site to grab people's attention.
Commodity products, such as food containers that are commonly produced on the show floor, were out of the question in his mind.
Dangel instead recruited partners from all along the supply line that could work with the mold maker over a period of months to conceptualize, design and ultimately create a unique "crushed cup" he hoped would stand out from the crowd as a giveaway.
Dangel said he took inspiration from other unique designs he saw on the internet to help create his own polypropylene drinking cup injection molded at the Gollmer Formen booth. The cups he saw on the web were made from other materials, and Dangel wanted to showcase the trend while using plastics.
Manfred Gräwe is the project manager at Gollmer Formen, which is based in Kirchheim unter Teck, Germany, about a two-hour drive from Friedrichshafen and Fakuma.
The design of the cup aims to highlight the capabilities of all of the companies involved in the project, Gräwe explained while standing near the production cell as new cups were being molded.
"We have several partners in this project together, which are very famous in the injection molding branch," Gräwe said. "We decided to make this unique design because we need to find the interest of the customers at this fair and design a product that is special."