Hoping that better packaging design can boost low recycling rates, the Canada Plastics Pact and some large brand companies are out with a list of both "problematic" materials to avoid, like PVC and polystyrene, and design changes to make in hard-to-recycle formats like flexibles and thermoforms.
The Canadian pact's April 13 commitments are voluntary, but members of the pact include some of the country's largest consumer product makers and retailers, including Coca-Cola Co., Colgate-Palmolive and Walmart Canada.
It follows similar pledges from plastics pacts in other countries, including the United States earlier this year, to eliminate specific problematic materials.
The network of pacts around the world is organized by the Ellen MacArthur Foundation and generally sees the design changes and elimination of materials they consider "problematic" as a first step toward improving the recyclability of plastic packaging.
CPP's approach, however, seems to go further than some others by incorporating design guidelines from the Paris-based Consumer Goods Forum, which calls for specific changes like flexible packaging made at least 90 percent from one material and more recycling-friendly designs for PET thermoforms.
An announcement from the pact included statements from many large brands that they see CGF's guidelines, called the Golden Design Rules, as important.
"The next stage of the Golden Design Rules presents a further opportunity for industrywide collaboration to build momentum on reducing the amount of plastic in the environment," said Adam Butler, president of Kraft Heinz Canada.