Goodyear unveiled a demonstration tire comprised of 90 percent sustainable materials on Jan. 4 — proving the company's ability to produce a consumer tire with a high level of sustainable material content — with plans to sell a 70-percent sustainable tire in 2023.
The Akron, Ohio-based tire maker said the demonstration tire passed all regulatory and internal testing. It also offered the potential for fuel savings and a reduced carbon footprint due to its lower rolling resistance compared to a reference tire made from traditional materials.
The demonstration tire is made up of 17 sustainable ingredients — defined as bio-based/renewable, recycled material or material produced via sustainable practices — across 12 different tire components.
This includes four different types of carbon black for compound reinforcement produced from methane, carbon dioxide, plant-based oil and end-of-life tire pyrolysis feedstock; soybean oil for compound pliability in changing temperatures; silica produced from rice husk waste residue (RHA silica) for improved grip and reduced fuel consumption; polyester recycled from post-consumer bottles for use in tire cords; bio-renewable pine tree resins for enhanced tire traction and performance; bead wire and steel cord from steel with high-recycled content for structural reinforcement; and ISCC-certified mass balance polymers from bio- and bio-circular feedstocks.