A trend toward fancier drinks is prompting Berry Global Group Inc. to make major investments to expand polypropylene thermoforming capacity.
Berry will spend more than $110 million to increase PP capacity to help meet growing demand for clear beverage containers that better identify and show off drinks as consumers and retailers alike drive change.
Long gone are the times of simply being able to order a Coke, Pepsi, orange drink, coffee or tea. These days, consumers have more choice than ever when they order away-from-home beverages, and restaurants are keen to show off their colorful concoctions.
That's where Evansville, Ind.-based Berry sees opportunity for continued growth by expanding capcity for clear drink cups and lids for places like quick-service restaurants, coffee shops, convience stores and foodservice.
Jeff Mann is executive vice president for innovation and sustainability for Berry Consumer Packaging North America.
PP cups and lids provide Berry's customers — and their customers — with both innovation and sustainability, Mann said.
Berry is positioning PP against both paper and polystyrene foam cups and lids.
"I would say as we look at the overall market demand," Mann said, the trend is "driven by consumer desire for products that enhance their products."
A premium strawberry lemonade, for example, looks better in a clear PP cup, he said.
Driving the use of PP and then promoting both recyclability and recycling infrastructure to handle the material also helps restaurants and other retailers improve their environmental story, Mann said.