Holcim Building Envelope remains bullish on construction markets and green infrastructure, especially as these upgrades relate to green cities.
"As part of our ambition to be the global leader in innovative and sustainable building solutions, we are continually investing in our plants and facilities to ensure teammate safety, expanded manufacturing capacity and energy-efficient operations," Holcim said. "We look forward to continued investments to ensure that we're meeting customer demand for our products and exceeding their expectations."
As such, the company has invested in recycled roofing, using construction and demolition waste as feedstock for new roofing. It hopes to get this program off the ground some time in 2024, according to Holcim.
"We're working with suppliers to increase the recycled content of raw materials in TPO and EPDM," Holcim said. "In addition, we're partnering with key suppliers to incorporate old roofs back into Elevate or the supplier's manufacturing processes.
"This will close the recycling loop by reusing construction waste materials. The goal is to reduce product carbon footprint and help Elevate meet our 2050 net zero goals."
All of this has not been easy with a still-sluggish global supply chain.
"The last few years have been a challenging supply chain environment for almost every industry," Holcim said. "Diversifying our supply chain is critical to serving our customers and addressing the high demand for our products.
"A diverse supplier base means we can be nimble and respond to potential supply chain challenges quickly in the future."
Holcim has relaunched two products—EPDM SA (RubberGard, from the Firestone line) and EcoWhite EPDM—in response to customer demand, with some of that demand coming from the sustainability space.
"We are customer-focused and are constantly listening to our customers to understand what's working and where we can elevate the customer experience," Holcim said. "We reintroduced Elevate EcoWhite EPDM to the lineup as a direct result of customer feedback and demand for exceptionally performing, highly reflective roofs.
"We're excited to have relaunched EcoWhite earlier this year with increased reflectivity and a remarkably enhanced, brighter and whiter appearance."
Also in the green space, Holcim has expanded production of metal roofing products in Corsicana, Texas, and in Jacksonville, Fla.
The company said it will look to expand its asphalt production to the West Coast in the coming years, and a new facility in Salt Lake City, Utah, will open its doors later this year with an Isogard-brand (metal production) capacity expansion.
At some point, the company is planning a West Coast distribution center as well, according to Holcim.
Within Holcim Building Envelope, Elevate is making "substantial capital investments" and prioritizing vertical integration, as well.
"Today in the United States, we are a leader in the industry, offering a full range of roofing and insulation systems across North America from cool, green and solar-enabling flat roofs to sustainable shingles," Holcim told Rubber News.
And as a major player in the industry, Holcim, by default, has become an agent of change.
"As a global manufacturer, Holcim leverages its scale, supply chain and technology to continually scour for new or alternative materials which address our world's finite resources as well as validate newer higher-performing sustainable materials," the company said.
"We are making buildings more sustainable in use, which drives decarbonization in our cities. And we are driving energy efficiency and green retrofitting with our broad range of solutions from roofing to insulation.
"Our vision is to make a difference in the world, with sustainability at the core of everything we do. Our work here is never done as we continue to look for ways to improve our products for our customers and the planet."