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News
March 01, 2021 04:48 PM

Housewares show canceled for second year

Danny Ecker
Crain's Chicago Business
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    International Housewares Association
    A cooking demonstration at the 2018 housewares show.

    The first Chicago trade show to cancel its 2020 event because of COVID-19 has now called off its 2021 gathering, nixing one of McCormick Place's biggest annual events for the second straight year.

    The Rosemont, Ill.-based International Housewares Association announced March 1 it won't hold the Inspired Home Show in early August, citing safety concerns and the still uncertain future of large gatherings during the pandemic. The four-day event, normally held in March at McCormick, was slated for Aug. 7-10 this year in hopes the delay would buy enough time for big events to resume. But with months of logistical planning needed to pull off the event and little clarity about the future of international travel or when Illinois Gov. J.B. Pritzker will lift a statewide 50-person cap on indoor gatherings for events, IHA chose to cancel.

    "Over the last year, we have been closely watching the status of large events from a health and public safety perspective, and have consistently sought feedback from our industry about how travel restrictions and mass gathering bans have impacted their normal operations," IHA President Derek Miller said in a statement. "With the health and safety of our exhibitors and attendees top of mind, we realized that it is infeasible for The Inspired Home Show to proceed in August of 2021."

    The decision highlights the continuing carnage the pandemic has inflicted on the convention and trade show business — one of the Illinois' biggest economic engines — and the potential for other major 2021 events getting the ax soon despite the vaccine distribution ramping up.

    COVID-19 has now canceled 214 events at McCormick Place over the past year that would have generated nearly $2.9 billion in local economic impact, according to the Metropolitan Pier and Exposition Authority, the agency that owns and operates the convention center. The fallout has been especially painful for hotel owners, which rely on big events to squeeze available inventory downtown so they can charge higher room rates during peak travel months. MPEA estimates visitors for events canceled to date by COVID would have generated more than 2 million nightly hotel room stays.

    The Inspired Home Show is one of the largest annual events at the convention center with a normal audience of nearly 60,000 visitors, which generates about 47,000 hotel room nights, according to MPEA.

    "Our first priority has, and will always continue to be, public health," MPEA spokeswoman Cynthia McCafferty said in a statement, noting the agency is "committed to following the guidance of public health officials as we move toward reopening."

    International Housewares Association
    Crowds head in to the 2017 housewares show at McCormick Place in Chicago.

    "We understand and appreciate the challenges our customers face with the uncertainty surrounding COVID. We've communicated with our public health partners that the planning and execution of a trade show requires significant lead time and are doing everything we can to work with our customers during this time," the statement said.

    IHA said its event is scheduled to return in March 2022. But the city's tourism and convention leaders are desperately trying to salvage what remains on the 2021 McCormick Place calendar now.

    David Whitaker, CEO of city tourism bureau Choose Chicago, told the Illinois Senate Tourism and Hospitality Committee on Feb. 18 that organizers for 31 events scheduled from July through December were still holding space at McCormick Place and had contracts for room blocks at local hotels. But those events would be called off soon without more guidance from public officials on when gathering restrictions might be lifted, he said.

    "The key is planning. Conventions can't wait until May to start planning for July," Whitaker said, noting that preparation for many events takes at least six months and that the state needs to lay out its plan for increasing the 50-person cap on indoor gatherings in increments like a "dial" as opposed to a "light switch."

    "Next month, July conventions are going to start getting anxious if we can't articulate a well-thought out plan so they can have assurance that bringing back [events] to McCormick Place can be done responsibly," Whitaker said.

    IHA's announcement comes just days after the second annual cancellation of the National Restaurant Association Show, which was slated for late May at McCormick Place.

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