The decking manufactured by Winchester, Va.-based Trex Co. Inc. has always been marketed as "good, better and best," but now there's another grade called Signature that was launched as the top-of-the-line product because it achieves the look of interior hardwood flooring.
Trex Signature offers a new level of realism for wood plastic composites, according to Adam Zambanini, president of Trex Residential.
"Trex Signature marks a watershed moment for composite decking," Zambanini said. "Just as Trex Transcend shattered preconceived notions about how composites perform, Trex Signature elevates the premium composite decking category with the achievement of the most authentic wood aesthetics to date."
Trex Signature replicates the graining and color richness of real wood while also withstanding the demands of the outdoors. The decking is made from recycled polyethylene and reclaimed wood and is engineered to endure the rigors of time and nature. It's also backed by an industry-leading 50-year limited residential warranty.
"Signature is a tastefully distinct innovation from the brand that started it all," Zambanini said. "From its impeccably resilient core to its beautifully designed surface, it is a next-generation product that creates a new category for outdoor living."
Trex Signature decking launched with two colors — a dark brown, Ocracoke, and a variated gray, Whidbey — and is available in designated markets across the West Coast, Northeast and mid-Atlantic regions of the U.S.
The decking is manufactured in Winchester and is selling at the premium (better) price point with Trex-brand Transcend and Transcend Lineage decking, while Trex Select (better) and Trex Enhance Naturals and Basics (good) round out the offering.
"Today's design-savvy consumers seek the highest-style expressions for their homes and are willing to pay a premium for the quality, performance and aesthetic they desire," Zambanini said. "As the pinnacle of style in the composite decking category, Trex Signature offers a seamless transition from indoors to outside with decking that is distinctively durable and luxuriously crafted."
With $1.19 billion in annual sales, Trex ranks No. 6 among North American pipe, profile and tubing producers, according to Plastics News' latest ranking.