Companies that want to stand out on social media need a strategy. Sure, it helps if you've got a person on staff who's a "digital native," but that's not a requirement. Sometimes a photo with a line or two of text is enough to keep a social media page looking fresh.
A strong social media presence can promote the company for potential customers, communicate with the community, praise workers and attract potential employees who want to know what kind of work family they'd join.
Two marketing specialists who work extensively with companies in the plastics industry — Teresa Schell, president and owner of Milwaukee-based Vive LLC, and Greg Hannoosh of Next Step Communications Inc. of Kittery Point, Maine — have a set of best practices they share with customers.
Companies don't have to jump into video-sharing sites like YouTube or TikTok, they point out. LinkedIn is a good entry point within executives' and businesses' comfort zones that can serve to refine a firm's image, Schell noted.