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Maybe Spike Lee was right back when he did those early Nike commercials. It's all about the shoes.
Even if you're not a runner, chances are you've heard about some amazing distance running performances this year. In October, Eliud Kipchoge finished a marathon distance in less then two hours (1 hour, 59 minutes, 40 seconds) in a project backed by chemical company Ineos. That same weekend at the Chicago marathon, Brigid Kosgei took more than a minute off the women's marathon world record — one not broken for 16 years.
While both are obviously world class runners, whose "easy" pace is faster than an ordinary person's sprint — observers are also pointing to their shoes as a key to their performance.
Both wore a new shoe developed by Nike with an integrated carbon fiber plate.