As retailers, packaging and consumer companies rush to become more green, the question they all have to face is: "Will buyers care?"
After all, if shoppers can save 50 cents by buying a bottle of window cleaning fluid in a standard package rather than one made with plastics collected from marine debris, many — if not most of them — will.
Some efforts have been mixed, so far. United Kingdom retailer Iceland, for instance, found sales dipped 20 percent at a Liverpool, England, store that tried to go plastic free in its produce section.
But that isn't stopping them, or other retailers. Major retailer Tesco recently announced it would eliminate plastic from its own brands. And Iceland isn't giving up either. It's plastic-free experiment will be tried at another 30 stores yet this year.