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November 05, 2019 08:25 AM

Kickstart: What's in a name?

Rhoda Miel
Managing Editor
Plastics News Staff
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    Welcome to Kickstart!
    This is a new, daily email that will arrive in your mailboxes as you start the day to give you a quick, lighthearted snapshot about what's happening in the plastics industry, so you'll be ready to hit the ground running.
    To opt out of the emails, go to the newsletters tab to unsubscribe.

    Let's say that you were about to launch your own plastics company. (Many of you may have done so already. Others may have it in the "to do" list.) I'm assuming it's an awesome company which will fill a need in the industry. But my question is, what do you name it?

    Sure you could use your name, but if you're from the Midwest that may not feel quite right. The name of your city or neighborhood? Green Light Growth Partners, a private equity company buying a Grand Rapids, Mich., plant from Yanfeng Automotive is doing that, calling its business Kendrick Plastics Inc., based on the street address.

    Maybe you're thinking something combining the words "plastics" and "technology?" A note of warning on that. Plastics News currently ranks seven different companies using some version of "plas-tech," so expect some confusion.

    Or you could take the tack of two recent international firms recently sold off from larger parent companies with names that are ... unique. There's Airnov, formerly Clariant's health care packaging business, sold off to Arsenal Capital Partners. And as of this month, Covestro's polyurethane business, now owned by H.I.G. Capital and called Plixxent. Which certainly won't be confused with anyone else in the plastics business. What do you think?

    What am I worth?

    Not in the philosophical sense, but in a dollars and cents measurement, the Manufacturers Association for Plastics Processors is out with its annual survey of wages and salaries in the plastics industry.

    Bill Bregar has more on it here or you can go to MAPPinc.com, but in a nutshell, wages overall are up, but are increasing at a slower rate than in 2018. But obviously there are some jobs, like design engineer, which saw double-digit increases, while others, such as marketing managers, saw a double-digit drop.

    The Great Toy Oven Bakeoff

    Between Canadian Thanksgiving, Halloween, Veteran's Day, the start of deer hunting season (it's not a legal holiday in Michigan, but might as well be) and U.S. Thanksgiving, a lot of celebrating could fall through the cracks.

    Like this one. Apparently Nov. 4 was National Easy Bake Oven Day. I know! We missed a celebration of plastic toy ovens which use light bulbs to bake mediocre cakes! OK, so apparently no more light bulbs, but the basic concept has been around for 55 years, apparently inspired by pretzel cart vendors in New York City, according to the National Toy Hall of Fame, which inducted the Easy Bake in 2006.

    And speaking of the National Toy Hall of Fame, this year's induction for the hall is Nov. 7. Among the nominees? The smartphone. Sure, an iPhone lacks the nostalgia factor, but you can use it to order a pizza, which will taste better than one made in a toy oven.

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