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Let's say that you were about to launch your own plastics company. (Many of you may have done so already. Others may have it in the "to do" list.) I'm assuming it's an awesome company which will fill a need in the industry. But my question is, what do you name it?
Sure you could use your name, but if you're from the Midwest that may not feel quite right. The name of your city or neighborhood? Green Light Growth Partners, a private equity company buying a Grand Rapids, Mich., plant from Yanfeng Automotive is doing that, calling its business Kendrick Plastics Inc., based on the street address.
Maybe you're thinking something combining the words "plastics" and "technology?" A note of warning on that. Plastics News currently ranks seven different companies using some version of "plas-tech," so expect some confusion.
Or you could take the tack of two recent international firms recently sold off from larger parent companies with names that are ... unique. There's Airnov, formerly Clariant's health care packaging business, sold off to Arsenal Capital Partners. And as of this month, Covestro's polyurethane business, now owned by H.I.G. Capital and called Plixxent. Which certainly won't be confused with anyone else in the plastics business. What do you think?