Munich-based KraussMaffei Group is repositioning its branding — now calling all business divisions and its previous brands of KraussMaffei Berstorff and Netstal under a single unified brand of KraussMaffei.
All subsidiaries and locations will operate under the KraussMaffei name from now on, officials of the machinery manufacturer said July 3.
That means Netststal-Maschinen AG, the injection press business in Nafels, Switzerland, will be known as KraussMaffei High Performance AG. KM officials said that the Netstal name will still appear on the machinery, although the name will not be part of the business identity.
The KraussMaffei Berstroff brand of extruders, based in Hanover, Germany, now will be known as KraussMaffei Extrusion GmbH.