Düsseldorf, Germany — Munich-based KraussMaffei Group GmbHset aside financial figures and economic outlooks in favor of showing off its new corporate identity to K trade show attendees.
Many of the German machinery maker's top executives donned casual sneakers with orange trim — a nod to KraussMaffei's orange and blue color palette — during an Oct. 16 news conference in Düsseldorf, as the company gains a foothold in digitalization and forward-thinking business models that support the circular economy.
"We are taking steps into the future, and we are not afraid to do so," KraussMaffei CEO Frank Stieler told press attendees.
Stieler provided a brief overview of the big themes the company highlighted at K this year, including the circular economy, digitalization and lightweight technology.
Part of those efforts include modernizing infrastructure on a global scale. The company has kicked off several projects that it said will improve productivity and efficiency, including a new KraussMaffei headquarters and production site in Munich as well as a new production site for KraussMaffei Extrusion GmbH, previously KraussMaffei Berstorff, in Hanover, Germany.