The Swiss company Maag Pump Systems AG is realigning its branding and corporate strategy following significant expansions and acquisitions in recent years.
The move is aimed at further strengthening the company's position as a broadly diversified global solutions provider with integrated and customizable system solutions, Maag announced in a statement Sept. 12.
As part of the move, Maag is bundling the activities of the companies it has acquired in recent years into four centers of excellence: pump & filtration systems, pelletizing systems, pulverizing systems, and recycling systems.
All of the companies will in the future be managed as product brands — Automatik, Ettlinger, Gala, Maag, Reduction, and Scheer — under the Maag Group umbrella brand.
The Maag Group will be the visually identifiable umbrella brand; with the product brands each distinctively echoing it, Maag added.
“Our aim with the new umbrella brand strategy is to strengthen our identity on the market. The established product brands enjoy great trust and confidence among their customers, and will remain specialists in their respective market segments,” said group president Ueli Thuerig commenting about the new branding strategy.
The company expects to increase innovation and improve after-sales services through the integration of the product brands under the Maag Group umbrella.
In line with the move, Maag Group companies will be exhibiting together during the K 2019 major plastics show in October in Hall 9, Booth 4.
The Maag Group specializes in customizable integrated process technology systems for the polymer, chemical, petrochemical, pharmaceutical and food industries.