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September 10, 2021 11:57 AM

Major Mexico-based brand commits to using post-consumer resin

Stephen Downer
Correspondent
Plastics News Correspondent
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    Mexico City — Mexican over-the-counter medicine and personal care products company Genomma Lab Internacional SAB de CV has signed a commitment with Braskem Idesa S.A.P.I. and Citrulsa de México SA de CV to use 30 percent of recycled material in all its plastic containers.

    Genomma sells 40 products, ranging from Vanart shampoo to Cicatricure skin cream, in 18 countries across the Americas, including the United States, according to Braskem Idesa, which supplies container producer Citrulsa with polyethylene resin.

    So far in 2021, Citrulsa has used 680 metric tons of Braskem Idesa's I'm Green Recycled resin, the Brazilian-Mexican petrochemical company said in a Spanish language news release. Thirty percent of the material used in the IGR brand is recycled.

    The percentage of post-consumer material used in "high-performance" applications is rising by the day, both in polyethylene and polypropylene, according to Alfredo Prince, Braskem Idesa's commercial director.

    Braskem Idesa, he says, aims to add the first Mexico-produced post-consumer PE to be approved for use with food to its brand portfolio next year.

    The company produces high and low density PE at its $5.2 billion complex in Nanchital, Veracruz state, in operation since 2016.

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