Elroy, Wis.-based injection molder Tailor Made Products Inc. has changed its name to Wisconic Inc. in a rebranding that includes a redesigned website and logo.
Wisconic "better represents the company" as it develops "a wider array of available eco-friendly product materials," a Sept. 16 news release said.
"We are not ready to share specifics yet, but we have exciting new material and production processes underway this year," Carly Klink, marketing director at Wisconic, told Plastics News. "We also have new product innovations to unveil in early 2022.
"The company name change was motivated by the need to distinguish ourselves in the manufacturing arena, as Tailor Made has become a common business name in many markets," Klink said. "We wanted a name that represented our Wisconsin base coupled with our focus on plastic injection molding."
Wisconic is a combination Wisconsin and plastic, she added.
The name also highlights the "quick turnaround time that is possible when working with a local vendor," the release said.
"We've spent over 25 years driving innovation in the manufacturing industry and building valued vendor relationships," Wisconic CEO and President Larry Glass said in the release. "The Wisconic refresh will only enhance these initiatives moving forward, paving the way for new exciting things to come."