"Raumedic has undergone significant development in recent years. It was time to also modernize our company's image," CEO and Chairman Stefan Seuferling said. "Raumedic is a strong and innovative partner for the medical technology and pharmaceutical industries. We are showing who we are inside and out, and how we want to work."
Touting its new logo as both simple and dynamic, the new colors are a visual manifestation of the company's tri-fold mission to be "reliably safe," "leading the future" and "easy to work with."
"The new corporate design is made to meet modern demands of digital media and forms of communication," said Dominik Bauer, head of marketing communication for Raumedic AG. "It allows us to present Raumedic in a confident and modern way on all platforms. But for us, the meaningful aspect of the new brand is also very important."
Raumedic unveiled the branding May 18 at the Pharmapack Europe trade show in Paris.