Raumedic AG is the same extrusion and injection molding manufacturer of medical tubing and technology—just with a new look.
With a new logo, colors and imagery, Helmbrechts, Germany-based Raumedic is "emphasizing its ambitions and positioning itself confidently on the market," with new innovations and a customer-centric approach, the company said in a May 18 news release.
"Raumedic has undergone significant development in recent years. It was time to also modernize our company's image," CEO and Chairman Stefan Seuferling said. "Raumedic is a strong and innovative partner for the medical technology and pharmaceutical industries. We are showing who we are inside and out, and how we want to work."
Touting its new logo as both simple and dynamic, the new colors are a visual manifestation of the company's tri-fold mission to be "reliably safe," "leading the future" and "easy to work with."
"The new corporate design is made to meet modern demands of digital media and forms of communication," said Dominik Bauer, head of marketing communication for Raumedic AG. "It allows us to present Raumedic in a confident and modern way on all platforms. But for us, the meaningful aspect of the new brand is also very important."
Raumedic unveiled the branding May 18 at the Pharmapack Europe trade show in Paris.
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