Commerce, Calif.-based packaging company Elkay Plastics is rebranding itself to focus on sustainability in foodservice and unveil a new brand.
LK Packaging debuted a refreshed logo on its website, though steps for the change have been in the works for more than year, according to a release from the company.
"The new name reflects our founder's initials, so a tribute to our past, but it also includes a more accurate definition of our true focus. We are, after all, a packaging company," said LK Product Manager Doron Chertkow in a release.
LK has been growing for the past few years, acquiring Red Rock Packaging, which specializes in overwrap films for grocery distributors and food processors. The company released a new line of rigid containers and fully compostable options for supermarkets or other foodservice businesses.
The company provides stock and custom packaging solutions to a range of markets, including food packaging, industrial and health care products.
"As packaging materials and design evolves, we wanted our name to convey what we make, and all that we make possible," said CEO Louis Chertkow.
The company name is amended as Elkay Plastics Co. Inc. doing business as LK Packaging, but will be commonly referred to as LK.