Mondelez Inc.'s Oreo cookie brand is using its packaging to do more than protect the sandwich cookies. Special labels for the Oreo Thins are being used to disguise them from kids.
The "Thins Protection Program" teams Oreo with multiple brands consisting of special-edition packaging to camouflage the treats. Better Homes & Gardens lends its classic red and white gingham pattern to disguise Oreo Thins as a cookbook. Hanes masks cookies as just a new package of underwear.
For snackers on the go, the Ford pack, disguised as a truck owner's manual, can be stashed in the glove compartment.
For those that crave a cold snack, stash Oreo Thins in the freezer with Green Giant's riced veggies cauliflower medley design facing out to make any kid flee in horror.
On Instagram and Twitter, Oreo challenges fans to share their most creative Oreo Thins hiding spots using the hashtag "THINSProtectionProgram" for a chance to win one of the special-edition packages and $25,000.
