Skip to main content
Sister Publication Links
  • Sustainable Plastics
  • Rubber News
Subscribe
  • Sign Up Free
  • Login
  • Subscribe
  • News
    • Processor News
    • Suppliers
    • More News
    • Digital Edition
    • End Markets
    • Special Reports
    • Newsletters
    • Resin pricing news
    • Videos
    • Injection Molding
    • Blow Molding
    • Film & Sheet
    • Pipe/Profile/Tubing
    • Rotomolding
    • Thermoforming
    • Recycling
    • Machinery
    • Materials
    • Molds/Tooling
    • Product news
    • Design
    • K Show
    • Mergers & Acquisitions
    • Sustainability
    • Public Policy
    • Material Insights Videos
    • Numbers that Matter
    • Automotive
    • Packaging
    • Medical
    • Consumer Products
    • Construction
    • Processor of the Year
    • Best Places to Work
    • Women Breaking the Mold
    • Rising Stars
    • Diversity
    • Most Interesting Social Media Accounts in Plastics
  • Opinion
    • The Plastics Blog
    • Kickstart
    • One Good Resin
    • Pellets and Politics
    • All Things Data
    • Viewpoint
    • From Pillar to Post
    • Perspective
    • Mailbag
    • Fake Plastic Trees
  • Shop Floor
    • Blending
    • Compounding
    • Drying
    • Injection Molding
    • Purging
    • Robotics
    • Size Reduction
    • Structural Foam
    • Tooling
    • Training
  • Events
    • K Show Livestream
    • Plastics News Events
    • Industry Events
    • Injection Molding & Design Expo
    • Livestreams/Webinars
    • Editorial Livestreams
    • Ask the Expert
    • Plastics News Events Library
    • Processor of the Year submissions
    • Plastics News Executive Forum
    • Injection Molding & Design Expo
    • Plastics News Caps & Closures
    • Women Breaking the Mold Networking Forum
    • Plastics in Automotive
    • PN Live: Mergers and Acquisitions
    • Polymer Points Live
    • Numbers that Matter Live
    • Plastics in Politics Live
    • Sustainable Plastics Live
    • Plastics Caps & Closures Library
    • Plastics in Healthcare Library
    • Women Breaking the Mold Networking Forum Library
  • Rankings & Data
    • Injection Molders
    • Blow Molders
    • Film Sheet
    • Thermoformers
    • Pipe Profile Tubing
    • Rotomolders
    • Mold/Toolmakers
    • LSR Processors
    • Recyclers
    • Compounders - List
    • Association - List
    • Plastic Lumber - List
    • All
  • Directory
  • Resin Prices
    • Commodity TPs
    • High Temp TPs
    • ETPs
    • Thermosets
    • Recycled Plastics
    • Historic Commodity Thermoplastics
    • Historic High Temp Thermoplastics
    • Historic Engineering Thermoplastics
    • Historic Thermosets
    • Historic Recycled Plastics
  • Custom
    • Sponsored Content
    • LS Mtron Sponsored Content
    • Conair Sponsored Content
    • KraussMaffei Sponsored Content
    • ENGEL Sponsored Content
    • White Papers
    • Classifieds
    • Place an Ad
    • Sign up for Early Classified
MENU
Breadcrumb
  1. Home
  2. News
March 03, 2023 09:05 AM

Plastics in battle for 'hearts and minds' of consumers

Jim Johnson
Staff Writer
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print
    amcor-main_i.jpg
    Michael A. Marcotte
    Amcor Rigid Plastic President Eric Roegner says the plastics industry has to go on the offensive to protect the materials' image.

    Clearwater Beach, Fla. — Amcor Rigid Plastic President Eric Roegner has become known for his colorful promotion of the PET bottle and plastics.

    The head of the $3.5 billion rigid packaging portion of Amcor plc, believes it's time for those in plastics to go on the offensive.

    And his full-throated message was on display at the recent Plastics News Executive Forum in Clearwater Beach.

    "We're under attack. We've been under attack. We have to stop playing defense. It's time to start playing offense. The good news today is there are many more tools in our toolkit today that we can use than we've had before. So it's time for us to get up and get active and play our part," he said.

    The discussion these days is full of anti-plastics voices that are taking it to the industry, he said. "This story will not tell itself. We have to be the ones to tell it because no one else will."

    "Perception is real and we have to go after the hearts and minds of people," Roegner said. "The facts are on our side, but we are under attack. … The only way to counteract that is to get off our rear ends."

    Society's relationship with plastics has never been more complicated. While there is a significant and growing voice against plastics, and single-use plastics specifically, there has never been more of a dependence on the material than there is now. This collision creates waves in the public dialogue as pro-plastics people, those against the material, and even people who are staked out somewhere in between fight to have their voices heard. This comes as regulators and lawmakers have never been more focused on plastics as they are now.

    Plastics is coming under increasing scrutiny due to its lower recycling rate compared to metal, paper and even glass. Plastics pollution also plays a big part in the battle over public opinion.

    Roegner is a former aluminum industry employee, having spent 12 years with Alcoa, and he revels in bashing his old material. He does not say nice things about glass either. But he does give the aluminum industry credit for sharpening and honing its message about recyclability.

    Plastics, he told the pro-polymer crowd, needs to do the same.

    "What we have to do now is go on offense. Because the poor consumers, not only our customers, but the end consumers are getting confused. And if we don't step up to provide fact-based education to them, other voices will fill that void and it's not going to help us out very much at all," Roegner said.

    The plastics executive believes facts are on his side when making the argument for PET.

    "What is eminently clear to me is this is not a fact-based discussion. It's emotional, and it's full of zealots who will do and say anything to make their point," Roegner claimed. "And that's dangerous because the end consumer will not know. They are going to see what they see and hear what they hear. And it's our job to make sure that they get the facts."

    "It's going to be up to us. We're the ones that are going to have to get out there and start communicating," he said.

    More from Executive Forum
    Teel Plastics named 2022 Plastics News Processor of the Year
    Teel's Beadle named Plastics News 2022 CFO of the Year
    COVID-19's long-term impacts change expectations, approaches
    CEO's role is to ‘drive the train,' Tekni-Plex's Chamulak says
    RECOMMENDED FOR YOU
    EV push could spur more auto supplier mergers and acquisitions
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]

    Most Popular
    1
    Biden sets US goal to replace 90% of plastics with biomaterials
    2
    Nova declares force majeure for PE made at Ontario site
    3
    Engineering resin prices close the first quarter with a drop
    4
    Entek picks Terre Haute, Ind., for $1.5B battery separator plant
    5
    Polymer Points Live March 2023: Commodity resin prices rising, but engineering resins see drops
    SIGN UP FOR OUR FREE NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Plastics News delivered straight to your inbox, free of charge.

    Subscribe today

    Subscribe to Plastics News

    Subscribe now
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram

    Plastics News covers the business of the global plastics industry. We report news, gather data and deliver timely information that provides our readers with a competitive advantage.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI 48207-2997

    Customer Service:
    877-320-1723

    Resources
    • About
    • Staff
    • Editorial Calendar
    • Media Kit
    • Data Store
    • Digital Edition
    • Custom Content
    • People
    • Contact
    • Careers
    • Sitemap
    Related Crain Publications
    • Sustainable Plastics
    • Rubber News
    • Tire Business
    • Urethanes Technology
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Processor News
        • Injection Molding
        • Blow Molding
        • Film & Sheet
        • Pipe/Profile/Tubing
        • Rotomolding
        • Thermoforming
        • Recycling
      • Suppliers
        • Machinery
        • Materials
        • Molds/Tooling
        • Product news
        • Design
      • More News
        • K Show
        • Mergers & Acquisitions
        • Sustainability
        • Public Policy
        • Material Insights Videos
        • Numbers that Matter
      • Digital Edition
      • End Markets
        • Automotive
        • Packaging
        • Medical
        • Consumer Products
        • Construction
      • Special Reports
        • Processor of the Year
        • Best Places to Work
        • Women Breaking the Mold
        • Rising Stars
        • Diversity
        • Most Interesting Social Media Accounts in Plastics
      • Newsletters
      • Resin pricing news
      • Videos
    • Opinion
      • The Plastics Blog
      • Kickstart
      • One Good Resin
      • Pellets and Politics
      • All Things Data
      • Viewpoint
      • From Pillar to Post
      • Perspective
      • Mailbag
      • Fake Plastic Trees
    • Shop Floor
      • Blending
      • Compounding
      • Drying
      • Injection Molding
      • Purging
      • Robotics
      • Size Reduction
      • Structural Foam
      • Tooling
      • Training
    • Events
      • K Show Livestream
      • Plastics News Events
        • Plastics News Executive Forum
        • Injection Molding & Design Expo
        • Plastics News Caps & Closures
        • Women Breaking the Mold Networking Forum
        • Plastics in Automotive
      • Industry Events
      • Injection Molding & Design Expo
      • Livestreams/Webinars
        • PN Live: Mergers and Acquisitions
      • Editorial Livestreams
        • Polymer Points Live
        • Numbers that Matter Live
        • Plastics in Politics Live
        • Sustainable Plastics Live
      • Ask the Expert
      • Plastics News Events Library
        • Plastics Caps & Closures Library
        • Plastics in Healthcare Library
        • Women Breaking the Mold Networking Forum Library
      • Processor of the Year submissions
    • Rankings & Data
      • Injection Molders
      • Blow Molders
      • Film Sheet
      • Thermoformers
      • Pipe Profile Tubing
      • Rotomolders
      • Mold/Toolmakers
      • LSR Processors
      • Recyclers
      • Compounders - List
      • Association - List
      • Plastic Lumber - List
      • All
    • Directory
    • Resin Prices
      • Commodity TPs
        • Historic Commodity Thermoplastics
      • High Temp TPs
        • Historic High Temp Thermoplastics
      • ETPs
        • Historic Engineering Thermoplastics
      • Thermosets
        • Historic Thermosets
      • Recycled Plastics
        • Historic Recycled Plastics
    • Custom
      • Sponsored Content
      • LS Mtron Sponsored Content
      • Conair Sponsored Content
      • KraussMaffei Sponsored Content
      • ENGEL Sponsored Content
      • White Papers
      • Classifieds
        • Place an Ad
        • Sign up for Early Classified