Pretium Packaging LLC is opening a new innovation center in suburban Chicago to help create new packaging for both private label offerings and independent brands.
The Pretium Innovation Center in Aurora, Ill., is housed within an existing manufacturing site and includes areas for market insight, design and selection, market validation and samples, the company said.
"There are many decisions that have to be considered when a brand owner starts the packaging selection process," Pretium CEO Paul Kayser said in a news release. "For many small-to-medium companies, the process can seem overwhelming at first.
"The Pretium Innovation Center has been designed to take what may feel daunting and break it down into more manageable segments to help focus on one key aspect at a time," he continued.
The facility has a central conference room and a spoke-and-hub design with different rooms for each step in the process.
Pretium also is partnering with Package InSight LLC, which uses eye-tracking technology to gauge the effectiveness of packaging.