The companies that make up Pyramid Molding Group have been around for 50 years, but to tell its story, the company is embracing new tools including video and social media.
Rockford, Ill.-based Pyramid Molding Group, which is made up of custom injection molder Pyramid Plastics and mold maker Industrial Molds, hired Jaclyn Kolodziej as its marketing manager in September 2020 and cast a wide net to upgrade its image.
In addition to updating websites and logos, Kolodziej has been taking advantage of LinkedIn and other platforms to get Pyramid more recognition. A new YouTube channel features both employees and technology, all with a look to show what the company can do, using different methods to get the message out.
"People are less likely to read a long case study or article, but will watch a two-minute video," Kolodziej said.
Kolodziej knows that a lot of small to midsize businesses don't have personnel to address a massive branding effort, but Pyramid offers an example of one way that processors and suppliers can use social media and new technology to raise their profile in the industry and with potential customers and employees.
Pyramid Plastics and Industrial Molds operated as individual businesses, but with extensive ties through shared ownership. Chief Operating Officer Andrew Peterson said creating the umbrella company of Pyramid Molding Group made sense for the company and its customers.
"The decision to combine the talent and expertise of toolmaker and injection molder and offer a holistic approach to our customers was simple," he said.
Pyramid Plastics does an estimated $15 million in injection molding sales, placing them at No. 327 in North America, according to Plastics News' estimates. Industrial Molds is No. 59 among North American mold makers with an estimated $9 million in sales in PN rankings.