Reifenhäuser Group names new leaders as Ulrich Reifenhäuser steps down

Reifenhäuser Group, the plastics extrusion technology specialists based in Troisdorf, Germany, is making key leadership changes as Ulrich Reifenhäuser, who served as chief sales officer (CSO) for over 25 years, steps down.

The new appointments underline the company’s aim to further progress the previously initiated generational transition in its management structure, officials said.

Marcel Perrevort, 46, has been named the new CSO. He will be primarily responsible for the group's sales and service strategy and its alignment with the activities of the business units.

Perrevort said one focus will be the "further expansion of our international sales and service units, which will enable us to become even more customer-centric in the market."

Ulrich Reifenhäuser said Perrevort "knows the business like the back of his hand. Knowing that I am passing the position on to a competent person makes it very easy for me."

Perrevort has held various sales and management positions within the Reifenhäuser Group for over ten years — most recently as one of the two managing directors of Reifenhäuser Blown Film.

Stepping into his shoes is Eugen Friedel, 42, who will now, together with Andreas Neuss, act as managing director of the Reifenhäuser Blown Film business unit. Friedel holds a degree in business administration and has been with the blown film business unit for over 25 years, fulfilling various roles, most recently that of Sales Director and CEO Bernd Reifenhäuser emphasized that Friedel was eminently qualified to take on his new role.

Ulrich Reifenhäuser, who was named to the Plastics Hall of Fame in 2021, will continue his work in associations and committees within the plastics industry and will remain at the disposal of the Reifenhäuser Group as a representative and consultant with adjusted work hours.