Revolution Co., which has experienced significant growth in recent years thanks to a series of acquisitions, is unifying operations under a single brand.
The plastics recycler and processor also is realigning operations under what the company calls "strategic business divisions to pair like-business market products."
A decade ago, Revolution was best known for the very dirty job of reclaiming and recycling used agricultural irrigation tubing. But the company has grown over time to now include operations at 10 locations.
Revolution still recycles and makes new irrigation polytube and plenty of it, but the company has grown over time to now include stretch film, reusable plastic shopping bags, trash bags, sheeting and agricultural film and bags. The company also makes food preparation products such as pan liners, specialty bags and sanitation barriers.
"Revolution, that name encompasses our view of the world and we felt it was time, given the growth and given our presence now in multiple markets, geographies and applications, to unify around that name and to make sure we are streamlined and unified in the way we are approaching the market," CEO Sean Whiteley said in a recent interview.
"You can see that with the proliferation of brands, we are all working toward the same goal; it just made sense for us to unify that and consolidate that into one brand, one message," he said.
"Even with the acquisitions, we have been unified under the mission of providing sustainable solutions to our customers and our communities that help preserve our environment for future generations. That is our mantra, that is the focus, the prism through which we view all of our operating decisions across our organization," Whitely said.