Social media accounts worth following

Detroit — There's no one way for companies to establish their social media presence online.

When Plastics News asked readers to nominate social media streams worth following, we heard about both individuals and corporate giants. There were links to LinkedIn and videos on YouTube. Some businesses have teams that update their social media, while others rely on one or two people to update their status.

The common thread for the individuals, associations and firms in PN's first listing of social media accounts worth following was that nominators sought out groups that go beyond advertising their products and services. They wanted to understand what happens behind the scenes, to better understand customers or suppliers and more alerts about big changes facing the industry.

Those social media streams listed here are just the tip of the iceberg. Linking to them may lead you to others worth following. This is a place to start.