An online survey of more 2,000 people age 16-75 in the United Kingdom shows that more than half — 58 percent — are willing to switch to a brand that uses less packaging.
The results of the survey, commissioned by packaging group Mondi plc and conducted by Ipsos MORI, "sounds a warning bell for excessive packaging," Mondi said in a March 5 news release.
The results also showed that women in the U.K. have an edge when it comes to taking action, with 61 percent saying they would switch brands for one with less packaging when shoppng for food and household items. A little more than half, 54 percent, of men said they'd switch.
The survey also showed that just under two thirds, 65 percent, of respondents aged 35-44 were prepared to switch brands for less packaging, vs. around half — 52 percent — of Baby Boomers.
The survey results highlight the importance for brands to incorporate sustainability into their packaging development and production, concluded Sara Sizer, group communication and marketing director at Mondi.
"It is encouraging to see that consumers are willing to make different choices to accommodate more sustainable packaging," she added.