Danone’s Evian brand has unveiled its first-ever label-free, fully recyclable bottle — except the cap — created using 100 percent recycled plastic.
After almost two full years of development, the new bottle is truly the first of its kind for the water brand. Instead of a label, the bottle features an engraved logo, "preserving the natural beauty of the bottle" while reducing the use of virgin plastic.
“The bottle’s premium design speaks to history’s most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it,” said Shweta Harit, Evian global brand vice president.
The new design will be available as a 400 milliliter bottle and features an "Evian pink" bottle cap; both firsts within the evian product range. It will be distributed across select hotels, restaurants and hospitality in France from early July, and in additional countries from September 2020.
The new bottle is a key milestone in Evian’s journey to becoming a fully circular brand by 2025. Its development is in line with the commitments by the Danone waters brands made as part of the WeActForWater movement. These commitments also include halving the amount of virgin plastic used by these brands, reaching 50 percent recycled PET use worldwide and 100 percent across Europe in 2025. In this context, Evian and Volvic will become carbon neutral this year.
The label-free bottle is fully recyclable and made from 100 percent recycled PET, except for the signature pink cap. Evian uses HDPE and OPP plastics for its caps; however, both these materials are also recyclable.