Cuyahaga Falls, Ohio — There is a point where ideas become practice — second nature. And when that happens, companies are positioned for growth and profitability.
Chris Bradlee, market segment manager for hose and belts at BASF, believes that ideas, growth and profitability are primed for acceleration when sustainability becomes the focus.
He isn't alone.
"I see suppliers, I see manufacturers—I see everyone dedicating time and resources to this [sustainability] effort," Bradlee said. "This is something, I think, this industry is taking seriously and it is taking steps to go this way."
One of the biggest concerns around sustainability — both in terms of products and business operations — are the costs associated with it. Sometimes, Bradlee said, those costs may be prohibitive. But, often, when you consider the lifecycle of the products and the overall benefits of the transition to sustainable practices, the costs are mitigated in the long run.