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July 15, 2020 12:44 PM

Westec sees reshoring opportunities in 2021

Brennan Lafferty
Plastics News Publisher
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    Westec Plastics Corp.
    Westec Plastics Corp. was founded in 1969.

    Capital equipment investments like collaborative robots and injection molding machines are coming on line at Westec Plastics Corp. The Livermore, Calif.-based processor has deep roots in medical devices, biotech and pharma driving growth this year.

    But Westec President Tammy Barras said 2021 could bring additional reshoring opportunities in the household and consumer goods markets as well.

    Barras recently talked with Plastics News Publisher Brennan Lafferty.

    What follows is an edited transcript of their conversation. The full interview is available online at www.plasticsnews.com/audio as part of the "What Keeps You Up at Night?" podcast.

    Q: California has had some of the most restrictive stay-at-home orders in the country. Have these been an issue for Westec?

    Barras: I wouldn't say the shelter in place itself has been a huge issue for us. But it's certainly presented a steep learning curve. Our county issued the order on March 16, which is a week earlier than the rest of California and a few weeks earlier than the rest of the United States. So Westec had to really determine how to best keep our employees healthy, employed and working so we can continue to meet our customer needs.

    Our team worked swiftly to add in workstations to allow for social distancing. We had to rearrange the break rooms to allow for extra space. We added extra sanitation protocols and hand-sanitizing stations. We sent some people to work from home to allow for more social distancing. And we issued countless bulletins. I'm sure everybody felt like we were plastering the walls with all the new guidelines that had to be put out.

    I had a meeting a few weeks in with every Westec team member in small groups of three to five to explain our plans and ensure the team was comfortable and understood the importance of following these guidelines. I've even walked around the shifts with a bottle of hand sanitizer, giving everyone a squirt and reminding them to keep their hands and station clean. All in all, we've dealt with it and I feel pretty comfortable. We have the protocols under control and understand the importance of keeping everybody as healthy as possible.

    Q: The folks who were shifted to work from home, were they from specific departments?

    Barras: We sent home customer service because it was easy to translate that over to work from home. Our quality director got to go home. Sales went home. Anybody that does a majority of their work on the computer was able to work from home. We split out some shifts. Shipping and receiving, we split up their start times. So, some started earlier and some started later. There was a little bit of overlap in between, but not so many people at one time.

    Q: Westec serves several end markets, including medical device, biotech, pharma. Have these been your leading markets so far in 2020?

    Barras: They definitely have been our leading markets. It actually kind of feels like we've been planning for this for quite a while. We've been really focused over the last several years of growing our medical side of the business. We reached for ISO 13485 in 2018 and became certified with that. Last year, we extended our Class 8 room and by adding additional machines; we put in a Class 7 clean room, which allows us to work on more medical device products. So, we've really kind of been going this route all along before COVID started.

    Many of the companies we work with are currently working on some sort of COVID-19 cure or analysis or something to do with the virus itself. So, our biotech customers have definitely been in overdrive. We've been experiencing a significant ramp in their business to support their rapidly growing needs.

    Q: Are there other markets Westec's involved in that are positive signs for this year or 2021?

    Barras: It's still too early to tell for 2020. We have quite a few consumer products that we make in-house and their sales have been just a bit slower than normal. But for 2021, I would expect a lot of changes. We've already been contacted by several businesses that want to move their manufacturing back to the U.S. So, in addition to the medical markets we've been focused on, I predict the consumer and household markets will increase because I believe that "Made in the U.S." will be more important and will be a large driving force for change in 2021.

    Westec Plastics Corp.
    Tammy Barras, president of Westec Plastics Corp.

    I also think the pandemic has kind of refocused people on what is really important in their lives: family, friends and being at home. While we need to get the economy going, I still think that eating at home, having friends over instead of going out, or even making your own espresso at home will continue to be the new normal for the next few years. I think this will drive the consumer side of our business because everybody will want to improve that stay-at-home experience.

    Q: I know you came into 2020 with expansion plans for Westec facilities. Which of those plans have happened or might still happen in 2020?

    Barras: It's been a crazy year. It's been very challenging on many different levels. But our expansion plans have not changed; they've actually gotten larger.

    We brought in two new cobots so far this year, which are collaborative robots that are assisting with secondary operations. We've been using them for pad printing, hot stamping and gate trimming. Anything that we can replace, [we] easily replace an operator so that operator can go work on other positions.

    We've recently acquired an additional 9,200 square feet of building. So, we were able to build another wall in the building to get that extra space. We're currently in the process of redesigning our entire production floor to better utilize this new area as well as allow room for new machines. We're looking at bringing in three new two-shot injection molding machines and an additional three single-shot machines in the next two to three months. So, we've got quite a lot going on right now.

    Q: Can you talk about the growth of Westec in recent years? What challenges come with managing that growth?

    Barras: Westec has grown quite a bit. In recent years, we've more than doubled our sales. In the last eight years, we've increased our molding machine count from 12 machines to 20. That doesn't even include the new machines we'll be bringing in later this year. We've also increased our management staff to help support this growth. We've added a quality director, in addition to the quality manager that we had, as well as an engineering manager.

    However, I feel the biggest challenge with growth is change. Change is always hard. In order to meet our new customer requirements, we've had to set higher expectations for our current team. The majority of Westec employees are all long-term employees. They're used to doing things a certain way. But we've had to change in order to do this growth. We've had to improve our efficiencies, learn to document, everything that's so important with the medical industry. We've brought in new technologies, laser engraving, vibration welding, and we're working on bringing in two-shot molding as well. Our team has stepped up. We've been able to do this and have continued to grow.

    For me, I think the best way to manage growth is by taking it one step at a time, not implementing too much, too fast. You have to be able to monitor the bandwidth of your team to ensure that your plan is doable and achievable. Otherwise, you're going to fail. It just has to be possible.

    Q: Do you have any advice for women who someday want to lead a large team or a company like you do?

    Barras: It's advice, but not particularly just for women. I think it applies to everyone: You have to have a strong team around you and behind you. You have to have the support coming from the upper management team and from all of your team all the way down to the operators that are running the machines. I feel it's important to hire people that are smarter than you.

    I like to challenge myself and

    make sure the people I hire know more than I do. I don't want to be surrounded with "yes" people. I want people that voice their opinion and can tell me why things should happen one way or the other. And although sometimes it is easier, I can't do it all. So, I've had to learn to delegate and I know how important that is to succeed. The bottom line is you just have to build a strong, multitalented team around you with trust, respect and teamwork to be successful.

    Q: I understand you have a unique piece of history that sits in your conference room.

    Barras: Yes. In 1969, when Westec Plastics was founded, our founder Paul Berry went to Gilroy, Calif., which is about two hours from here, and picked up a 1957 Van Dorn injection molding machine out of a barn that was being used by a farmer to make cow ear tags. This was our very first machine for Westec Plastics. We started as a toolmaker, and as many do, we moved into the injection molding production side of things. So, he went with his father-in-law's pickup truck, picked it up from the field and brought it to Westec. So, now we have machine No. 1, proudly located in our conference room. And on the production floor, our first machine on the floor is No. 2, because machine No. 1 is in the conference room.

    Q: Is machine No. 1 still producing those cow ear tags?

    Barras: No. We ran it for over 10 years before retiring it in 1979. But it's been preserved. Actually, Van Dorn asked us for it for their museum at one point. But we said "No, thank you." It looks great in our conference room.

    Q: What keeps you up at night?

    Barras: I am up at night when there are difficult decisions that need to be made. To me, the most important part of Westec is the people that work here. Every decision I make, regardless how big or small, it directly affects the people who work here. Their livelihood, their family's well-being and their job satisfaction can be changed by decisions that I make. So sometimes lying in bed in the middle of the night, thinking through the pros and cons of different options, is the best time to kind of get into quiet and make those decisions that work best for Westec and for all of its employees.

    Q: It's often in those quiet moments when we're away from the job where sometimes the solution pops in your head.

    Barras: Exactly. Most the time, for me, it comes when I'm half asleep.

    I wake up and realize, "Wait, that's what we should do."

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