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February 24, 2020 12:55 PM

Woodbridge considers new seat plants in India

Satnam Singh
Correspondent
Urethanes Technology International
Sarah Kominek
Plastics News Staff
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    Satnam Singh
    Woodbridge products on display at Auto Expo 2020.

    Woodbridge Group, based in Mississauga, Ontario, is waiting for the nod from carmakers to expand seat production in India.

    The company could locate new seat plants in the country's western and southern automobile hubs, Deepak Kanaujia, business development manager at Woodbridge, told Plastics News' sister publication Urethanes Technology International at Auto Expo 2020, held in early February at Pragati Maidan, New Delhi.

    Woodbridge started operations in India in New Delhi in 2008 before moving the business and investing 200 million Indian rupees ($2.8 million) in Sanand in 2011.

    Kanaujia said the proposed sites are likely to be of same size, with production pegged at 750,000 units per year.

    "We have been in touch with auto OEMs in other regions from quite some time. It takes time to get the required approval from the auto makers," he added.

    The site originally provided seats for Tata's Nano, which was launched as the most affordable production car in the world. When Tata phased out the Nano, Woodbridge made seats for Tata's Tiago and Tigor models at Sanand.

    "We are holding talks with automakers like Hyundai and Ford, with production sites in Chennai and VW and Mahindra in Pune," Kanaujia said. "If we get a green signal from them, then two more seat plants are on the way. The first would be in Pune by 2021 followed by Chennai by 2022."

    Pune is India's largest Western passenger vehicle manufacturing hub.

    Woodbridge introduced ventilated foam, made using a foam composite and developed for climate control seating in active and passive seats, was launched in India last year and it is being marketed to auto companies.

    A new, black, low VOC, low odor foam headliner, package trays, load floors and rear seat back panels was also launched last year, received a positive response in India.

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