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September 05, 2019 02:10 PM

Xenith helmets take the field in the NFL

Annalise Frank
Crain's Detroit Business
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    Xenith LLC
    Antonio Brown, a wide receiver for the Oakland Raiders, will wear a Xenith Shadow helmet for the 2019-2020 season.

    Detroit-based helmet maker Xenith LLC is now making the starting lineup in the NFL.

    Oakland Raiders wider receiver Antonio Brown has chosen to don a helmet made by Xenith — using injection molded parts and a proprietary shock absorption system — after losing a fight to wear prized helmet design that the NFL deems too old to be safe.

    Brown will wear the Xenith's flagship helmet, the Xenith Shadow, the company announced in a news release.

    "It's just, I only get one head and one neck," Brown said in a Sept. 4 news release from Xenith. "So I gotta make sure when guys [are] trying to take my head off, I got the right lid to protect [me]."

    Xenith's helmet features the company's proprietary "shock matrix" technology for absorbing hits, more ventilation and a polymer shell. It works with outside suppliers of injection molded parts, including Sturgis Molded Products of Sturgis, Mich.

    The company did not specify whether the choice is part of a paid endorsement deal, but the release said, "Xenith and Antonio Brown look towards the future in creating a partnership that is larger than football."

    Brown, who was acquired by the Raiders from the Pittsburgh Steelers in March, picked the new helmet after he lost a battle with the NFL over his Schutt Air Advantage helmet. He wanted to keep using it though it is no longer allowed, because helmets a decade or older can't be recertified for safe use.

    Schutt said it stopped making the helmet three years ago and its technology is outdated.

    Xenith, which also debuted a line of clothing last year, was launched in 2004 by former Harvard University quarterback Vin Ferrara. The company also makes shoulder pads and visors.

    Frank Gore, a running back for the Buffalo Bills, also wears at Xenith helmet during games.

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