The Marketing Manager's Guide to NPE 2018

This is a custom marketing post sponsored by the Plastics News Audience team and has not been shared by the Plastics News editorial staff.

As a Marketing Manager, a part of your job for upcoming company events is to get the word out about your brand, line of products/services, and your exhibit. Depending on the budget and the resources that you have available, there are multiple ways to do that at NPE 2018 including sponsorship opportunities, speaking engagements, and utilizing the power of social media.

As a sponsor/speaker, you’ll reach new markets, connect with new buyers, and gain exposure across the entire plastics industry. You also have the chance to promote your company and generate excitement about your exhibit.

Here is a list of several  opportunities available to you at NPE 2018. Be sure to check the deadlines for each one and to secure your spot quickly as they all run on a first come first serve basis.

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Sponsorship Opportunities with NPE
These are great ways to expose your brand and strategically engage with your target market. There are several targeted sponsorship opportunities at NPE 2018. For a full list of options, click here. Examples include sponsoring onsite banners and signage or adding your company logo on the hotel key cards or lanyards.

Targeted Sponsorship Opportunities and Media Partnerships
Typical for every event, these opportunities allow you to make your brand and products visible at NPE 2018.  You could have a complete pre/post campaign management handled by media partners. This allows you to engage and reach your target audience that’s already engaged with the media company. You could choose from print and digital options. On the digital front, email opportunities to show attendees and prospects, newsletter listings, online search push, social media are key. For these and more opportunities with custom content  here’s how to connect with Plastics News. It’s time to stay ahead of competition!

Industry Leadership Talks
Promote the industry knowledge and thought leadership at your company by having a speaking engagement or being a part of a discussion panel at The Plastics Leadership Summit, a 2-day event designed for CEOs and senior-level management. This could be a good networking opportunity.   

Social Media
Getting the word out about your exhibit to your customers and show attendees on various social media channels is a MUST! Create ads and promote your booth space using the hashtag #NPE2018. There are many other ways to generate interest in your exhibit and gain more followers on your social media channel by announcing giveaways at your booth, drawings, and winners on your pages.

Exhibitor Press Portal
As an exhibitor, you should take advantage of The Press Portal by sharing your company news and show plan for NPE2018 to attendees ahead of the show. Use the portal to upload your press releases, images, and other materials for placements in the Exhibitor News Section on NPE.org. Log-in here to use the tool.

Photography and Videography
You must make special arrangements with the show management if you plan on bringing in professional photographers and/or videographers to tape your booth and use the pictures online. Show management has appointed official photographers to provide commercial photographs of the exhibits.

Finally, be on the lookout for the NPE 2018 Mobile App where you will find exhibitor listings, an interactive floor plan, show alerts, and the social media hub straight on your mobile or tablet!

What else are you planning as a marketing manager?

*Note- These projects, created by Plastics News Custom Marketing, may be commissioned by sponsors, who control the content