Avient Corp. has launched pigments derived from recycled content, including end-of-life tires.
The new materials are being sold under the OnColor REC Polymer Colorants brand name. In a news release, officials with Avient in Avon Lake, Ohio, said the pigments offer an alternative to traditional carbon black formulations and can help manufacturers reduce their product carbon footprint.
OnColor REC Polymer Colorants can perform comparably to traditional carbon black in plastics, they added. The materials can be used in multiple resins and are available in standard and custom color formulations. The new pigments also meet regulatory requirements, including REACH and RoHS standards.
"This product underscores our commitment to sustainability and innovation, providing our customers with high-performance, eco-conscious solutions," global marketing director Felipe Reichert said.
OnColor REC Polymer Colorants are available in the U.S. and Canada for use in automotive, wire and cable, building and construction, appliances and other applications. Avient is one of North America's largest producers of compounds, concentrates, composites and protective fibers.