M. Holland Company recently promoted Lisa Kaplan to Executive Vice President, Marketing and Strategic Planning. In this role, Kaplan will drive various internal and market-facing initiatives targeted at delivering growth while creating enhanced customer experiences and building scalable commercial operations. Kaplan will continue to lead all brand, content, corporate communications and public relations efforts for the organization. She will also focus on driving digital transformation initiatives and supporting the development of M. Holland’s tactical business plans. Kaplan has over two decades of marketing and commercial operations experience. After officially joining M. Holland in 2016, Kaplan has contributed greatly to the company’s growth through her innovative and strategic leadership.