It was Thursday, March 26 at roughly 10:31 a.m. when the call for help occurred.
Evan Berns, president and CEO of Seitz LLC, a company on the front lines of the COVID-19 crisis providing essential molded parts for equipment utilized in hospitals and care centers, locked and loaded an urgent email:
We are a line down for a medical customer due to a screw/barrel issue.
We need a 35mm screw and barrel assembly for a 1998 Demag 120-ton press.
We haven't found a quick solution. Please let me know if you can help directly or can point me to anyone in your network who might be able to help.
Within minutes, the urgent plea for help was sent to thousands of plastics industry professionals across the United States through MAPP's emergency alert system. Almost as quickly as the message was sent, Berns began receiving replies.
Some responses acknowledged the problem but ended with, "I'm sorry I don't have one in stock at this time so I can't help you." Others were new emails generated by the receiver that sounded like: "Hey Paul, Evan of Seitz needs a screw and barrel assembly for a '98 Demag, can you help?"
But more importantly, were the replies, "I know where to find one," and "I have the exact machine; I have what you need in stock, how should I send it?"
"I just joined the MAPP organization a couple of months ago," stated Berns. "This was my first time pulling the 'help chain' and the support from the MAPP network was amazing! We received over 40 responses in four hours! Based on the very first email response, we were able to find a source — problem solved!"
As executive director of the Manufacturers Association for Plastics Processors, I can tell you that we have worked for years to perfect this outreach system.